FAQ - Internet Marketing for Local Search

 

Why Local Search?
Major Search Engines (Google, Yahoo, MSN, AOL) and many more realize that users of the net are not always looking for products/services outside their metropolitan area, but a majority of the time for local businesses. In fact 70% search locallyi and will purchase offline (your place). So their demand for finding local businesses has caused them to develop systems to make finding local businesses easier for web searchers. Local Search is now a marketing channel just as important as every other advertising medium. Our service will make sure that your business can be found easily by the major engines. This process includes, but is not limited to, Keyword Research/Development, Local Online Registration, and Link Building

Why should work with MarketLocals.com?
MarketLocals has set up a simple, low investment, and effective way to reach your target audience. After a decade of serving Fortune 500 companies we have developed this MarketLocals division to focus on this ever so growing demand for the typical small to medium size business. Our local search engine marketing system makes Internet advertising very simple, affordable and effective. You simply provide us with important contact information and keywords/categories about your business (it takes most people less than 15 minutes) and we take care of the rest. We then create optimized business directory listings for all of the major local search engines, Internet Yellow Pages, and appropriate local vertical business directories.

We work as an extension of your marketing department so you are able to concentrate on building your business and servicing customers.

I don't have a website, what can I do?
Although there are benefits of having a website specifically for your business, it is not necessary. We can create a profile for your business on our MarketLocals.com directory that will include all of your business information. This is essentially like your business having a website. We also offer Web Design Services that we can discuss in detail during our initial conversation.

I have already registered my business with Google, Yahoo, and the online Yellow Pages (aka IYP). Do I still need the services of MarketLocals.com?
Yes. Although you have listed with these resources, there are many additional steps that we at MarketLocals.com will take to ensure that your business ranks high for certain keywords associated with your business. Registering is only part of the equation.

How much traffic will my site receive? How many new customers will I get?
The amount of views and traffic to your business you will vary. Some industries have much more demand; others are very competitive. Our services will help your business gain a competitive advantage. We are confident that you will have an increase in traffic to your website and as well as customers to your store if you have a retail location. Be wary of anyone who will guarantee you prominence as this is subject to many variables. Our experience has been successful at attaining high ranks and/or domination for relevant category/keywords.  

My business needs help with site design and overall interactive strategy. Can you help us with that?
Part of our evaluation process is not only to get you properly listed locally, but to work with you to determine all of your overall ebusiness goals. Between ourselves and our trusted partners, we are prepared to meet all of your online needs. This may include site design, web hosting, newsletter services, Pay-Per-Click Management, Social Media Networks setup, Customer management software, lead generation, E-commerce.

Landing Page/Website (option)
Don't have a website? No Problem our landing page or micro-site has all the basics you need to inform your audience and establish communication.

First, about half of all small businesses do not have an internet presence. A business owner or marketer typically has to solicit web developers, review proposals and engage in contracts just to start developing a site.

This process takes time, and there are faster ways to be found locally that can complement your website plan.

Second, there is the question of expertise. Natural search, local directories, and paid search all are areas of specialization. Becoming an expert at any one of them takes time, knowledge, and a lot of trial and error.

Finally, there is the issue of time. Small businesses are typically not staffed with an online marketing department.

Uneducated attempts in the area can be costly and unproductive. It can pay to outsource these efforts, but it's important to make sure to engage a professional organization with a good track record, and that takes time and experience as well.

What is a "tracking phone number" and do I have to use it? (option)
This is a unique phone number that we assign to your business. When we market your business we use the tracking phone number "pasted" onto different web sites or campaigns to track the number of calls we generate for your business. This tracking phone number doesn't appear on your regular website and it doesn't interfere with any other online marketing you might choose to do. You don't have to use our tracking phone number its just helps us both measure return on investment .

My business information has changed. How do I update my information across the web?
You can send us the information three ways. You can call us (East) 561.431.1525 (West) 435.250.3413 or you can send us an e-mail at support@MarketLocals.com.

How long does it take before my business is listed?
Every search engine and directory differs, but 30-60 days is a safe assumption. After we register your business with Google, you will receive a letter in the mail with a verification code. Once you receive this mailer, immediately contact us so we can verify your business with Google.

Take action now to keep your business growing


iResearch by Kelsey Group, later Harris Interactive showed even more at 88%
Services Offered
E-Mail marketing
SEO
Affiliate Marketing
Viral Marketing
Website Design
Lead Generation
Pay Per Click
Wireless Marketing
Social Network Marketing
Video Search Engine Optimization
Local Search Marketing
 
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