Viral marketing is also called organic marketing, word-of-mouth marketing or word-of-mouse marketing.

Successful viral marketing campaigns depend on a high pass-along rate from person to person. Well-known examples of viral marketing are free email services Yahoo and Hotmail. Every time you send an email using one of those free accounts, they send a message with it – either an ad for themselves or a paid advertisement.

Viral marketing can be an integral element of your online marketing strategy. And when you implement CC Group’s sophisticated viral marketing campaign tracking engine the result is a rapid, low cost way for you to generate new visitors, learn behaviors, convert visitors into customers, calculate ROI, and transform customers into evangelists who act as your virtual sales force.