SMS is a text message service that enables short messages, up to 160 characters in length, to be sent and transmitted via cell phone. Similar to e-mail, short messages are stored and forwarded at SMS centers – allowing recipients to retrieve messages at their convenience. SMS messages travel to the cell phone over the system's control channel, which is separate from the voice channel.

For the first time, wireless marketing is about more than just branding. Finally, the wireless medium can be regarded and used as a sales tool.

Today’s wireless users expect and want the latest information about news, trends and products and are willing to pay for it. Recent studies show that people who are regularly exposed to 3rd party SMS marketing through a trusted service provider view it as favorably as they view TV and radio advertising.

Some areas people will subscribe to for information is:

• News about exclusive events
• Trade specific information
• Financial news
• Employment/job related information
• Exclusive content from leading news providers

CCG can design and deliver a wireless marketing campaign that your customers will respond to. We create content that is original, top-notch, and timely and deliver it to your target market.

In addition, we’ll help you identify and establish all other key ingredients that will make your wireless marketing campaign a money-making success. Including:

• A server that can handle wireless messaging. (Not all servers can handle all wireless devices or carriers – we hook you up with one that can.)
  
• A database of subscribers. (If you don’t have an in-house database of customers, we find you a database of perfect audience for your products and services.)
  
• A response mechanism (wireless ROI) that works for your audience and products. (Your customers can’t click on a link to respond to a message on a cell phone. We work with you to find the correct response mechanism for your target audience.)